Monday, December 30, 2019

Essay about The Most Important Technology Cell Phones

When I got the assignment, I sat thinking about which technology I felt was most important in my life and became amazed about how popular, of all the technology, cell phones have become. It’s amazing that in our culture we make ourselves available every minute of every day. Many people don’t even have home phones anymore. Cell phones have become more of a necessity more than a need nowadays. They became an essential communication tool. Cell phone usage in the US has increased from 34 million to 203 million in the last ten years. Many may want to view the cell phone as your personal safety device, especially if you live alone, some distance from family, or. A cell phone could be the most valuable item in your pocket when a†¦show more content†¦Because when talking to someone one on one you don’t have as much time to decide. I find myself texting my loved ones more than I talk to them and because of it I feel more distant from them. Cell phones have also i ncreased crimes because it’s easier to plan illegal activity by texting. Before illegal activity was harder to plan for or pull off but with a way to easily communicate with others it makes it easier to commit crimes which is why polices have to tap most people’s phone which I think is an invasion of privacy and immoral. So in some ways I wish cell phones weren’t invented because it has corrupted the world and the way we live. Societies strive harder without technology and when they come to countries like the United States they have more morals and a better work ethic and social skills are sometimes better. According to research by CR Research, 22 percent of young children own a cell phone (ages 6-9), 60 percent of tweens(ages 10-14), and 84 percent of teens(ages 15-18).(Cell Phones) The study also showed that 37 percent of teens felt they wouldn’t be able to live without a cell phone once they had it (Cell Phones). Once getting a cell phone a lot of the focus is on who your signed up with such as Verizon, Cingular, T-mobile and others. Attention is also on what type of phone to get, the size, color and advancement, after these are taken care of people can start toShow MoreRelatedCellphones and effects on society1268 Words   |  6 PagesTechnology advances every day and surely cellular phones are revolutionizing the XXI Century. New mobile devices contain most of the functions of a computer, better known as smart phones. They also give you the opportunity to stay in touch with whom you wish to and also you can take pictures, listen to music, and most significantly, it connects you with the rest of the world through the network. But have you ever stopped and think, how much time you spend using your phone, and how so often you checkRead MorePersuasive Essay On Technology Addiction1567 Words   |  7 PagesThe instant a person s phone goes off, their reflex is to immediately grab it, right? This is because they are addicted to their cell phone and it has become natural to check it when they receive a notification; It has become an addiction. Many times, while people are eating dinner, their cell phones lie on the table next to them, or they have them sitting in their laps. What makes this issue even worse is the fact that restaurants also have tablets on the table with games and different featuresRead MoreDriving A Vehicle While Texting1745 Words   |  7 PagesIntroduction We currently live in a society where technology has become a necessity, more specifically, cell phones have become essential and people go crazy when they are without this particular device. This obsession with our cellular devices has caused many deaths, affected our form of communication with others, and making us stupider. Driving a vehicle while texting is six times more dangerous than driving while intoxicated according to the National Highway Traffic Safety Administration (NHTSA)Read MoreCell Phones And Electronic Devices Essay1450 Words   |  6 PagesEvidence of Cell phones and electronic devices are changing our notions of communication seen in â€Å"Dead Man’s Cell Phone† Today, in the society we are part of, we have the resources to communication in a variety of ways other than conventional in person conversations we are custom to. The main reason for this is because of the existence development of technology and the wide interest in this technology from people around the world. Technology is taking a vital role in our culture and they ways weRead MoreCell phone addiction1352 Words   |  6 Pagesï » ¿Final paper about cell phone addiction Over the years, cell phone addiction has gained public attention. There are several reasons why this case can attract some many researchers to study this.. First of all, mobile phone is new technology and some people have curiosity. They try to understand what will happen when they download new cell phone application. Studying in this field would allow business corporation to earn much money. Second, certain mobile phone behaviors are considered to be problematicRead MoreCell Phones And Its Effect On Society1480 Words   |  6 PagesTitle Technology has advanced extremely over the years causing our life style to change drastically and head down a new path. With this technology, the cell phone was created and over the years has advanced itself. The cell phone has become a necessity to many. All ages use this mobile device for either personal or business uses. Higgins states that the amount of cell phones active has increased from â€Å"one billion in 2000 to 6 billion.† Although cell phones paly an important role in the lives ofRead MoreTechnology And Its Effect On Communication955 Words   |  4 PagesTechnology has changed the way individuals communicate and limits the number of face-to-face conversations. Technology affects the way individuals keep in contact with one another and it has taken over people’s lives. People have become more dependent on technology to function every day, and without it, their lives are incomplete. However, technology does not negatively affect communication in some circum stances. Miscommunication, emotional intelligence, and information technology are key characteristicsRead MoreMobile Phones: Information and Communication Technology1492 Words   |  6 Pagesï » ¿Mobile Phones: Information and Communication Technology The advent of Information Technology resulted in massive progressions in the telecommunication industry. Not only market size and corporate growth was witnessed but the information and communication world saw cutting edge innovations that resulted in most sophisticated of communication technologies becoming readily available to ordinary people. The mobile phones emerged as one of the greatest developments in the telecommunication worldRead MoreCell Phone Use in Schools1094 Words   |  5 Pagesï » ¿Cell Phone Use in Schools The use of cell phones in school is a controversial subject. There is a definite defining line between administration on one side and students on the other. The amazing thing about cell phones is that they are no longer just used for calling or texting. They have become an essential multi-tool wonder. Today’s cell phone is cutting-edge technology at your fingertips. While students do understand the apprehension of faculty to allow cells phone use school, we too have reasonsRead MoreThe Benefits and Dangers of Cell Phones Essay763 Words   |  4 PagesCell Phone One of the greatest inventions created in the modern world is the cell phone or is it not? The cell phone has been rapidly growing for many years. A cell phone is necessary and important. Using a cell phone to communicate with family, business and in emergency is an excellent way of communicating, but on the other hand, cell phone is a distraction. With the invention of the cell phone there have been both good and bad results, where people will always be a source of communication during

Sunday, December 22, 2019

Is Political Polarization Good or Bad for American...

Thomas Mann of Brookings Institutions writes that, â€Å"in addition to the decline in competition, American politics today is characterized by a growing ideological polarization between the two major parties†. In addition to his opinion, political data has shown that political polarization is increasing and is more readily seen in the way the American government functions in the political sphere. In an article by the University of Rochester’s Campus Times they wrote â€Å"In 1950, the American Political Science Association’s Committee on Political Parties wrote a report called â€Å"Toward a More Responsible Two-Party System.† The report said that party leadership in Congress was far too lenient when it came to dissent within the party ranks, allowing members’ difference in positions to not be as important as they should. They said that in order for there to be a healthier democracy in the US, the country needed cohesive, top-down parties with cle ar agendas that can be carried out when in the majority. It also needed a cohesive minority party to criticize the majority party and act as an alternative.† While both the Campus Times and Thomas Mann suggest that polarization is somewhat necessary and is increasing, whether or not the necessity or increase is beneficial to American politics and government is debatable. In this paper, I argue that while polarization can be both unbeneficial and beneficial, for the most part is has proven to be unbeneficial for American politics and government.Show MoreRelatedDemocrats and Republicans in the US Congress are as ideologically consistent and distinct as they1500 Words   |  6 Pagesthe past few years. Parties have grown increasingly divided in the past years on all major policy dimensions in American politics, Democrats have become more liberal and Republicans have become more conservative and independents are also leaning towards sides now a days. In fact, I believe that polit ical polarization in congress was at an all-time high the past year. Party polarization has been increasing since the 1970’s and I believe it will not slow down any time soon, despite a period of depolarizationRead MorePolarization in Us Politics1665 Words   |  7 PagesAnalyze the evidence that American politics is becoming more polarized. If so, is this a reaction to the polarization of political elites? Approx 1500 words 13/12/10 The election of 2008... marked the end of an epoch. No longer could Republicans count on the basic conservatism of the American people, the reflexive hostility to candidates who favour big government (Darman, 2010, 34) In the 1970s and 1980s there was a consensus that the importance of political parties was in decline,Read MorePolarization Is Increasing. Good Or Bad, The Electorate1535 Words   |  7 PagesPolarization is increasing. Good or bad, the electorate is dividing more and more down party lines. Voters are struggling against each other in increasingly rigid groups with increasingly rigid ideologies. In Polarized Public Alan Abramowitz catalogs the data showing this trend through time (2013). The trend towards the poles of American politics has continues since his studies and shows no sign of stopping. Abramowitz gives some historical insight into the increasing division between politicalRead MoreThe Dysfunction of American Politics: How the Debasement of the American Citizenry has Facilitated Political Chaos2236 Words   |  9 Pagesits institutions, the American political system continues to function as originally designed: to limit government control beyond the basic protection of liberty. At face value, the dysfunction of the American political system is guilelessly attributed to party polarization. Yet, political faction, according to James Madison, is not necessarily a bad thing. Instead, he argues in The Federalist that it is an essential and effective feature of a properly structured government. Bessette and Pitney, JrRead MoreThe Conspiracy Theories And Social Issues1226 Words   |  5 Pagesreal effect on the political climate of the world and hold enough influence to drastically change the political climate, no matter if the theory is true or false. Turkay Nefes, a pr ofessor of sociology at the University of Oxford, author of many scholarly articles on Turkish politics and social issues, believes that political conspiracy theories will usually only hold water in your mind if it backs your current political beliefs (Nefes â€Å"Scrutinizing Impacts of Theories on Political Views). ConspiracyRead MoreEffects Of Hyperinflation On The Economy1281 Words   |  6 Pagesrates often experience bad economic performance (Fisher 877). In actuality, Venezuela has the highest inflation rate in the world. Due to various political and economic problems, this South American country’s inflation rate for the year of 2015 was of 180.9% (Forero) which is extremely high compared to other countries. To put this in perspective, the Federal Reserve aims for an inflation rate between 1 and 2 percent (Federal Reserve). Venezuela is living on a stage of political division, social problemsRead MoreMoney Makes The World Go Round1675 Words   |  7 PagesIt is fair to say that that America is a much-divided country, divided by political, social, and cultural problems. But perhaps the most dominant force behind every policy, every war, and every regulation in America has been money. â€Å"Money makes the world go round† or I should I say Money makes America go round. Prior to the World Wars, our economy was domestically run irrespective of what happened abroad. After War World II America sought to open their markets and reduce trade barriers with foreignRead MorePost Invasion Of Iraq And The Elements Of Disaster1340 Words   |  6 Pageslooking at post-invasion of Iraq and the elements of disaster that persisted and/or generated from the conflict. In essence, how has American military intervention in Iraq affected internal cultural relativity among ethnic, political and cultural lines, and as a result of the American intervention has it been beneficial or costly for the security, economic and political landscape in Iraq? In this liter ature review I will add scholarly discussion to consolidate evidence to answer the aforementioned researchRead More2-Party System Essay1710 Words   |  7 Pages2-Party System Essay As we know, a two-party system is one in which two political parties have a clear electoral advantage. Other political parties may exist, but in two-party systems the vast majority of elected office positions are held by members of only those two parties. Multi-party systems also exist throughout the world; in those systems, coalition governments are quite common, while in two-party systems they are very rare. Single-party systems also exist, but these systems tend not toRead MorePolitical Corruption And Political Scandals2204 Words   |  9 PagesCorruption has always been present, not just in the government, but in other institutions too. Although corruption has always existed, it has not been prevalent nearly as much in the past as it is today. Political corruption is when people at the highest levels of the political system misuse their power in order to make private gains. Political leaders are figures that are supposed to be looked up to and are supposed to make moral and rat ional decisions, not like the kind of decisions that are increasingly

Saturday, December 14, 2019

Mkt Research Free Essays

string(36) " new or improved products/services\." Assessment activity 1 1. 1   In conducting research on behalf of your organization or for a client organization, what factors could influence the choice of sources used? The intention of the research and also the types of products and services. 1. We will write a custom essay sample on Mkt Research or any similar topic only for you Order Now 2   Why can data and information cross-checks and cross-references be necessary when doing research? It is important not to rely on a single piece of information if you can avoid it, so also look for corroborating evidence unless the source is absolutely unimpeachable. Use reliable sources or cross-check and find supporting data wherever possible. Knowing how data was obtained is central to knowing its value. If the information comes from a survey look to find the sample source and size. Assessment activity 2 2. 1 Scenario: You have been asked to conduct research on behalf of the organization for which you work. Why is desk research the first research you should undertake? Their relative low cost, they can be an efficient use of time and they avoid duplicating research that has already been undertaken by others. . 2 What desk research sources could you use to collect and organize data? Company reports Data from previous research 2. 3 Why should your desk research include the collection and analysis of data relative to the organization’s current and past performance? It will help aid in the development of useful and useable hypotheses, accurately targeting research, designing and developing research tools. There is no point gathering informat ion on the migration patterns of flamingos if the company is in the business of making clothes for the larger male. That is an absurd example, but if there are even subtle diversions between the company mission and your data gathering, you will be off track and have wasted energy and resources. Assessment Activity 3 Describe and explain the reporting formats that you have used or might follow when submitting desk research results. Normally each company has its own template but typically using chart and graphs besides tables and texts is a preferred way in most companies as it is clearer and more quickly understandable. Assessment activity 4 4. 1 Give 3 examples of hypotheses that you have used (or could use) when conducting market research. Salary packaging will increase loyalty and productivy at work Uncontrolled media undermines democratic government Plain packaging will not reduce the sales of cigarette. 4. 2 How do these hypotheses help to focus the research? A hypothesis will help to focus your research. It will help to guide the development of a research project and aid you in determining the direction you need to take and the questions to which you need answers. Assessment activity 5 5. 1 Why might a researcher choose to conduct qualitative research rather than quantitative research? Qualitative analysis provides information on how customers perceive a business, how they rate it in comparison to competitors and whether they plan to buy the organization products/services in the future. Also dealing with opinions, attitudes and behavior. 5. 2 Which method/s might be used to collect the data and why would you consider these to be the most appropriate? Processes used to collect customer information can include questionnaire surveys, face-to-face, written, and electronic or telephone survey methods; observational surveys; focus groups; product test results; retail audits. Data can also be collected, via desk research, from government organizations such as the Bureau of Statistics, the Census Bureau, from media companies, chambers of commerce, other research organizations or from university databases. 5. 3 What groups would you target and why? Customers, previous customers, stakeholders are often the target in a research, but it always depends on the information the company requests on its research. 5. 4 Explain what a measure of central tendency is and how it is used in analyzing market research data. Are measures used to locate the middle points of a distribution. The mean (average-obtained from adding all variables and dividing by the number of variables used), median (variable at the centre of the range) and mode (most frequently occurring variables are measures of central tendency). They serve to identify the points between the extremes. As an example, if a survey asked users of a certain product their age, measures of central tendency help to determine the typical age of the user. The youngest might be 10 years and the oldest 70. However, the values in between these extremes are the most useful for the marketer. Knowing that the mean (or average) age is 32, the median 34 and the mode 31, 32 and 35, indicate that typical age of a user is early thirties. Assessment activity 6 Complete the following table Method for collecting your data| Circumstance for choosing this method| Reason for choosing this method| Telephone survey| Large number of responses to a small number of questions required in a short period of time. | Efficiency and low cost per response. Responses can be qualified if necessary and data entry is immediate. | Focus group  | Effective when qualitative data is required. Can be expensive but can provide effective results. | Effective results and efficient scribe. | Formal questionnaires  | Inexpensive way to gather responses from a large number of respondents. | Effectively and can gather information to correlate performance and satisfaction among different groups of users. | Simple observational survey| Simplistic methods of conducting market research. | Can provide valuable and useful data. Determine who purchases what from where. | Mystery shopping observation  | Actual experience of the service| Is needed from a trained observer| Product testing  | New product valuation| Opinions for improvement| Informal discussion and feedback forms. | Gives you a simple and quickly answers. | Efficiently way and cheap processes which gives you answers in a short time. | Assessment activity 7 Why is it essential that market research plans demonstrate that they will collect information that will enable clear identification of customer needs, wants and expe ctations? It can be used to identify problems, strengths, potential markets, needs for change or to forecast sales of new or improved products/services. You read "Mkt Research" in category "Free Research Paper Samples" Customer focus is essential for success in the highly competitive markets of today. It should demonstrate to the organization exactly what is their customers or potencial customers require of them. Assessment activity 8 amp; 9 8/9a Explain how you might identify respondents for a product/ service survey. You can identify thru some surveys, segments and samples, questionnaires, focus groups and research such as: Geographic segmentation; Demographic segmentation; Psychographic segmentation; Beliefs and values; Lifestyle segmentation; stage of life; 8/9b Which of the following are relevant in identifying and selecting respondents for marketing research Respondent Characteristic| On a scale of 1-5 where 1 is important and 5 is not important – rate the importance (circle or make bold or delete unselected #)| A customer|      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5| A potential customer|   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5| Not a customer|   1  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚     Ã‚  Ã‚  5| Was selected at random| 1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5| Was a stakeholder| 1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5| Required an incentive to bother| 1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5| Was interested| 1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5| Had the time and was available| 1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5| Was someone who disliked the products| 1     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   5| Assessment activity 10 Why is preparation of facilities and equipment in readiness for the research procedure important? Preparation is the key to effective data collection. Staff should be fully informed about what is required, must be appropriately trained and must be supplied with the necessary resources. Assessment activity 11 11. 1 What reports might an organization ask to be submitted after the surveying process has been completed? What types of information would the report contain? Written responses, verbal recordings, e-mail, postal results or data and sets of numbers collected as a result of focus groups or testing groups. Information like- numbers of respondents; ease with which respondents were contacted; -ease with which respondents were encouraged to participate; -ease with which respondents were able to use the survey format;   -numbers of responses in various information collection categories; – suitability of the survey questions and other resources; -costs applicable to the survey ; – a general assessment of the success of the survey; -problems or issues that were identified during the research   -suggestions for improvements to the research process. 11. 2 How might survey tools be kept confidential and accessible only to authorized people? Safe Locks on door Passwords Assessment activity 12 12. What procedures should be followed to check the quality of the data collected during market research? Quality of the data collect will have to be considered and will include: Quantity, Type of responses and Depth of responses. Ask: – Did the survey questions elicit the necessary data? –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Is there enough significant and useful data to support or reject the original hypotheses? –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Were the respondents properly targeted? –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Were respondents correctly qualified? –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Is the data useful and does it meet its intended purpose? –  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Can the data be easily analyzed to produce the necessary information? 12. 2 Why are quality checks necessary? The quality of the data should be checked as early as possible because decisions depend on valid and reliable data. Data quality can be assessed in several ways, using different types of analyses: frequency counts, descriptive statistics (mean, standard deviation, and median), normality (skewness, kurtosis, frequency histograms, normal probability plots), associations (correlations, scatter plots). Other initial data quality checks are: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Checks on data cleaning: have decisions influenced the distribution of the variables? The distribution of the variables before data cleaning is compared to the distribution of the variables after data cleaning to see whether data cleaning has had unwanted effects on the data.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Analysis of missing observations: are there many missing values, and are the values missing at random? The missing observations in the data are analyzed to see whether more than 25% of the va lues are missing, whether they are missing at random (MAR), and whether some form of imputation (statistics) is needed. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Analysis of extreme observations: outlying observations in the data are analyzed to see if they seem to disturb the distribution. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Comparison and correction of differences in coding schemes: variables are compared with coding schemes of variables external to the data set, and possibly corrected if coding schemes are not comparable. Assessment activity 13 Select a market research project from your experience or elsewhere. Explain how the data for this project was aggregated and summarised and why it is necessary to summarise the data. Answer is enterprise and experience dependent so use an example: We had done a random sampling with our product which is a Brazilian meat. So we go to a night clubs early night and offer some of our product to customers and give them a sample of our meat and also a voucher which gives them the opportunity to come to our restaurant and enjoy our food with 20 % off discount. So when them coming back to the restaurant we can analyze the number of respondents by noting the number of vouchers collected and wrote a report. Assessment activity 14 Describe software packages or filing systems that could be used to record and manage research data. (Suggest search of www for brand names) SPSS – is a computer program used for survey authoring and deployment, data mining, text analytics, statistical analysis and collaboration and deployment. MS Access – is a database management system from Microsoft that combines the relational Microsoft Jet Database Engine with a graphical user interface and software-development tools. Minitab – is a statistics package. Assessment activity 15 15. 1 Describe a format that might be commonly used in an organization to present research reports. Suggestion: search of www for examples) – Title page – shows name and type of study, date, who produced it and for whom – Table of contents – Executive summary – brief statement summarizing reports main points – Introduction – details research projects background and ob jectives – Research methods – strategies and techniques used and why – Study data – includes all relevant charts, diagrams, tables and study results – Recommendations / Conclusions – Appendices 15. 2 Under what circumstances might you use charts and graphs? Give examples of the data that might be represented by specific chart or graph formats. Most common are graphs, pie charts, tables, histogram, time line. To compare what’s the proposed now and what was the beginning of the research is important to use charts and graphs, also to determine whether the research has highlighted any threats, opportunities, weaknesses, problems associated with the product/service/company under review. 15. 3 Why is it a good idea to utilize charts, graphs and other visual presentations of data? They can easily show results and statistics data also show changes, percentages, compare 2 data sources and make clearly if you need any kind of changes. 15. 4 How can a force field analysis assist in presenting data relative to proposed change and how does market research data contribute to the analysis? In determining whether a change is necessary, list the forces the change and those opposing the change. Balance them against each other to determine the necessary outcome. This is very much like a pro’s and con’s list. It shows whether the forces for or conditions requiring change are greater than those for not changing. It is important to keep in mind that the purpose of the exercise is to make the information clear, unambiguous and easy to understand. 15. 6. To whom might an organizations research report and findings be submitted? Whoever asked for the research and anyone they said to give a copy to. 16: Additional Questions Create two Quantitative questions, one using a scale another using check boxes 1- How useful to you was the orientation session at the College? please circle the number that best represents your opinion) Extremely  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Not at all Useful  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Useful   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   4 5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   6  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   7  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2- Did you know that when you recommend the college to someone and they then enroll in a course you can receive a $300 finders bonus? Yes  Ã‚   ____  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   No _____ Create two different qualitative questions 1 – Ca n you describe the orientation session at the college? 2 – How you feel about the money you receive for recommend the college? How to cite Mkt Research, Essays

Friday, December 6, 2019

Finance and Funding in Tourism Sector

Questions: 1. Importance of Costs and Volume in Financial Management of Travel and Tourism Business.2. Use of Management Accounting Information as Decision Making Instrument in Travel and Tourism. Answers: 1. Importance of Costs and Volume in Financial Management of Travel and Tourism Business The organization Merlin Entertainments Plc is considered as one of the most renowned companies which are operated across 23 countries in around 110 attractions. The aim and objective of preparing this report is to assist the evaluation of the significance of the volume and costs that impart on to the practices of the financial management of the organization Merlin Entertainments Plc. It can be said that the Cost-Volume-Profit Analysis is the instrument which is mostly used by the particular organization as the important technique for the managers of the firm (Thompson 2012). The Cost-Volume-Profit analysis is also known as CVP analysis in short that helps in assisting and assuming the continuous selling price per unit comprehensive of the variable costs each unit. The importance of the costs and volume in the financial management of travel and tourism business can be summarized as below: Firstly, when the managers of the organization Merlin Entertainments Plc carry out the CVP analysis within the firm, they can understand the various levels of sales that might develop a specific amount of profit for the particular firm. Secondly, the CVP analysis helps in assisting the financial managers of the particular organization Merlin Entertainments Plc in order to add the pre-decided income along with the fixed costs that are related to the tourism and travelling operations that are inclined with the real production amount. Thus, this helps the managers of the firm in assisting the yield from the contribution-margin ratio. Thirdly, the CVP analysis helps the financial managers in detecting the actual expenses. The total amount of sales volume and the costs of the firm makes yearly in order to increase the profitability ratio of the particular firm. In addition to this, the CVP analysis helps the managers of the firm Merlin Entertainments Plc to expect the needed changes in the production cost that might affect the structure of profitability of the particular organization. Fourthly, the CVP analysis is depiction of the cost structure of the operation and travelling departments. In addition to this, the capacity of production of the management is also depicted by implementing CVP analysis (Shiller 2012). Therefore, it can be said that the CVP analysis helps the financial managers of the organization Merlin Entertainments Plc in assisting and also in taking accurate financial decisions. Additionally, this guides the managers to concentrate on the variable costs of the particular organization. Lastly, it can also be said that the CVP analysis allows the financial managers of the particular organization to take proper decisions regarding the breakeven point of the firm (Northington 2011). Thus, this analysis will assist the financial managers of the organization to evaluate the procedures where the investment and spending of the organization might contribute in order to make the operations of the organization Merlin Entertainments Plc successful. Therefore, from the above analysis and discussion, it can be said that the volume and the costs of production are the key parameters that yield up to CVP analysis in the particular organization Merlin Entertainments Plc. 2. Use of Management Accounting Information as Decision Making Instrument in Travel and Tourism The efficiency within the business is maintained and thus the particular firm Merlin Entertainments Plc has to be sufficient enough for the procedures such that higher returns can be earned in the long run. Therefore, in order to obtain all these, the mentioned firm has measured the following situations: Planning: The particular firm has intended to maintain efficient activities by serving amusements to each personnel who visits the resorts (Kensinger 2011). Proper artificial amusements along with multifarious facilities will be provided and applied in order to increase the inhabitants craze by implementing proper policies of marketing. Controlling: The total control regarding the planned activities has been regulated through special efficacy. This efficacy among the operators of the firm is handled in order to avoid any discrepancies among the tourists (Hillier 2013). Decision-making: In order to obtain more returns, the management officials have decided to give cent percent satisfaction to the tourists about the feelings of rejoice and amusement among the tourists. Forecasting: It is an important factor as accurate forecasting helps in regulating the operations of the business. This will help in achieving higher returns. The increased rate of returns will be without any discrepancies in the process of handling the stability of the financial condition of the firm in a particular financial year (Clift 2011). This will also help in reducing the implication of damage and financial loss of the business. Pricing: The management officials of the organization Merlin Entertainments Plc decided to implement proper pricing strategies in order to attract the tourists repeatedly. The proper pricing helps the travelers to enjoy the amusement products. This will enrich the customer satisfaction as well as the brand value of the organization that will increase the total revenue of the organization. The management accounting procedure is composed of certain instruments which are regulated in order to make proper decision for the organization Merlin Entertainments Plc for the objective of tourism and travel. Therefore, the accounting information is essentially required to uphold the situation to maintain the effectiveness of the management of the organization (Clark and Baker 2011). In vital arranging the administration bookkeeping plays an important role. At the moment when the organization intends to settle an essential choice, the organization achieves another venture in various countries. In addition to this, various tools can also be utilized for choice making. These implement proportion examination, conjectures and spending plans. The suitable ways of measuring decision making skills and the instruments by which the proportion is assessed is one of the variables that are measured like others (Berk and DeMarzo 2011). The administration bookkeepers use the proportions along with other business information and the data are accessed openly in order to perform the survey of various parts of the organization Merlin Entertainments Plc. The essential proportions that are utilized as a part of administration bookkeeping include the following: Efficiency proportions: It helps in understanding how well the particular organization is running. Action proportions or proficiency proportions: this helps in understanding whether the organization Merlin Entertainments Plc can pay its compulsion or not. Therefore, it can be said that the administration bookkeepers should possess the capacity of creating right conjectures, accurate examination and discontinued and expert review to Merlin Entertainments Plc as these get added to the achievement of the business in the future. References Berk, J. and DeMarzo, P. (2011).Corporate finance. Boston, MA: Prentice Hall. Clark, R. and Baker, D. (2011).Finance. Oxford: Oxford University Press. Clift, J. (2011).Finance and development. Washington, D.C.: International Monetary Fund. Hillier, D. (2013).Corporate finance. London [u.a.]: McGraw-Hill. Kensinger, J. (2011).Research in finance. Bingley, U.K.: Emerald. Northington, S. (2011).Finance. New York, NY: Ferguson's. Shiller, R. (2012).Finance and the good society. Princeton, N.J.: Princeton University Press. Thompson, T. (2012).Benchmarking the finance function 2012. Morrisotwn, NJ: Financial Executives Research Foundation.

Thursday, November 28, 2019

Screw Compressor

Screw compressors are some type of gas compressors that use two interlocking screws to capture and compress gas. Screw compressors are of two types, the dry running screw compressor, and the oil-flooded screw compressor. Lubricating oil is used in the oil-flooded compressor to facilitate the screwing process. The oil also provides a hydraulic seal that passes energy between the screws.Advertising We will write a custom essay sample on Screw Compressor specifically for you for only $16.05 $11/page Learn More In the dry running compressor, male and the female rotors maintain a special alignment in a timely manner, such that, one screw drives the other to form a continuous rotation of the screws (Bloch and Soares 76). The interaction of the male-female thread traps air, compresses it, and converts it into energy. In both types of screw compressors, the air enters through the suction point; the rotors compress it while they rotate, and it finally gets its wa y out through the outlet as energy. Unlike other compressors that are somewhat noisy, screw compressors are noiseless and they compress air continuously. The first step in operating a dry running screw compressor is ensuring the power unit has a strong cooling system. Two-screw gear units inside the chambers are shaped differently, but in a manner that they interlock perfectly. While rotating, the screws suck and trap air as they rotate from one end. The rotation of the screws reduces the size of the chamber and this facilitates the compression process. As the screws rotate, they push the compressed air forward to the next screw to allow the sucking of new uncompressed air. The highly compressed air forces itself out at the discharge point. Compressors work differently depending on whether they are oil free or oil flooded. There is no oil lubrication in the oil free compressors; thus, the movement of the screws compresses the air without necessarily depending on the oil seal. Such c ompressors do not give high-pressured power. However, there are multistage compressors that give high-pressured power by compressing air at several screw sets. In the first stage, air is compressed into a few bars to become light and extremely hot. The light air will thus moves to the succeeding screw bars easily. Every move of the air makes it extremely hot, and this continues until the air reaches the outlet point. In most case, oil-free compressors are made up of about seven bars. For the oil-flooded compressors, users inject oil into the screws. As the screws rotate, the oil finds its way onto the sealing of the cavities to provide some cooling effect.Advertising Looking for essay on other technology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The oil is also useful in capturing particles in the air during the air sanction process. When the compressed gas gets its way into the discharge end, any oil that is present in the air is filt ered and recycled. However, this is not an assurance that the compressed air is free from oil traces. The applications of screw compressors vary from construction to industrial applications. Oil-injected screw compressors are used in industries that require large volumes of compressed air. Moreover, industries that operate high-powered tools would find it worthwhile to use screw compressors to generate the required volumes of compressed air instead of using piston compressors. Contractors can also use oil-injected screw compressors to operate the construction machineries, whereas, the wastewater treatment machineries also find it worthwhile to use such compressors in their process because they consume low power. In the case of medical researches, dry running screw compressors would be of great use. Lobe Compressor A lobe compressor has some similarities with the screw compressors, only that the screws in the screw compressors are replaced with lobes. A lobe compressor has two 8-shap ed profiled lobe blowers. The 8-shaped lobes rotate inside some somewhat oval casings. The lobes are always 900 apart at any instance whenever they are in operation. The distance between the two lobes allows them to hold as much air as possible. During operation, one of the lobes acts as the driver. It obtains is power from external sources while the other lobe relies on it to rotate. The oval casings and the system pressure do not allow the discharged air to came back unless under very small spillages. However, the spillages are negligible, as only small amounts of air would be allowed in case of a slip. With the air coming and going out, there is no change in the volume of the air within the machine. The system’s pressure at a particular time draws in air, compresses it, and lets it out as compressed power. The air across the machinery determines the temperature levels of the discharged air. It is noteworthy that lobe compressors do not require oil lubrications within the l obes. The lobes run for restricted clearances to deliver compressed air that is free from oil spillages.Advertising We will write a custom essay sample on Screw Compressor specifically for you for only $16.05 $11/page Learn More As discussed, lobe compressors discharge compressed air that is oil free (Stosic, Smith and Kovacevic 69). Therefore, lobe compressors are used in fish hatcheries and aquacultures to support life. They are also useful in meat processing systems as they produce compressed air that is free from harmful chemicals. People have also found lobe compressors useful in the printing and paper converting industries, wastewater treatment industries, and in the environmental remediation systems. Works Cited Bloch, Heinz. A Practical Guide to Compressor Technology. Hoboken, NJ: John Wiley Sons, 2006. Print. Bloch, Heinz, and Claire Soares. Process Plant Machinery. New York: Elsevier Publishing, 2008. Print. Stosic, Nikola, Ian Smith, Ahmed K ovacevic. Screw Compressors: Mathematical Modeling and Performance Calculation. New York: Springer Publishing Company, 2005.Print. This essay on Screw Compressor was written and submitted by user Aaden Combs to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

Market Entry Strategy Project

Market Entry Strategy Project Introduction In this report, Kenya, which is an East African country, is analyzed with the aim of establishing the best market entry strategy for M-box video game. The report is divided into different parts; the first one being the market intelligence report. The market intelligence report is followed by an analysis of the business environment and finally a section or report on opportunities for market entry.Advertising We will write a custom report sample on Market Entry Strategy Project specifically for you for only $16.05 $11/page Learn More In the first phase, the researcher shall present general information regarding the country Kenya in all its aspects. Some of the key characteristics of Kenya captured in the report relate to governance, infrastructure, Information technology, geography, and the economy. The information on Kenya is analyzed with the aim identifying the market characteristics and consumer behavior in Kenya. Moreover, such like informati on offers critical Practical Avenue around which the entry strategy can be harnessed. Ultimately, the aim of the report is to provide information that can be used in designing a proper market mix that will make the M-box product to find a place in the Kenyan market. Market Intelligence Report Basic Information This report is triangulates data researched on a country called Kenya. The country is situated in East Africa. The capital city of Kenya, which is the business hub in the whole of East Africa, is called Nairobi. In terms of structure, the country is divided into eight provinces, which are governed by provincial commissioners (Central Bureau of Statistics). However, because of the new constitution that was enacted recently, senators shall govern the provinces, and a lot is going to happen in terms of devolution of the powers of the president. Formerly, the president wielded a lot of power and acted like he was above the law. In the new constitution that was promulgated mid this year, the president shall no longer be above the law. The 8 provinces are further divided into 69 districts, which are further subdivided into 497 divisions, 2,427 locations, and finally divided into 6,612 sub locations (Central Bureau of Statistics). A citizen of Kenya is properly referred to as a Kenyan, while products or materials from Kenya are referred to as Kenyan origin. Demographics The population of Kenya is, as per the July 2010 estimate, 39,002,772 (Central Intelligence Agency). However by August 25, 2009 the population of Kenya had been estimated to be 38,610,097 (Kenya National Bureau of Statistics). In addition, Kenya has a high population density occupies the close to 67.2km2. The population of Kenya further comprises of more than 40 ethnic groups.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, the age structure of Kenya follows a format of this nature: individuals aged between 0 to 14 years consist about 43% of the population. The 43% translates into about 6,244,321 male, and 6,104, 181 female (Kenya National Bureau of Statistics). Of the general population, the individuals aged between 15 to 64 years are about 54% with 7,845,083 among them being male, and 7,826,442 female. Finally, the individuals aged over 64 years add up to only 3% of the total population. The 3% consists of an estimated 343,449 male and 445,182 female (Kenya National Bureau of Statistics). Further, considering the rural-urban spread, Kenya’s urban rural population is 67.7% (26,122,722) rural and 12,487,375(32.3%) rural (Kenya National Bureau of Statistics). Kenya has got many towns but the major ones include, Nairobi with a population estimate of 3,138,369), Mombasa, Nakuru, Kisumu, Eldoret, Nyeri, Machakos and Meru (Kenya National Bureau of Statistics). In addition, in all the regions of Kenya, the official languages that are used include English and Kiswahili. Apart from these official languages, Kenya exhibits other ethnic languages based on the prevalent ethnic groupings. The major ethnic groupings in Kenya according to Rough Guide are the Kikuyu that make up to 22% of total Kenyan population, Kisii 6%,Luhya 14%, Luo 13%, Kamba 11%, Meru 6%, %, Kalenjin 12%, other African ethnic groups 15%, non-African e.g. Asian, European, and Arab are only 1% of total population. Like all African people, Kenyans are very religious. Religion permeates across the lives of many Kenyans, just like other societies. The Kenyan inhabitants have moved from the initial African Traditional religion to other foreign religious practices that are considered modern. In other words, Kenya is a multi-religious country with three quarters of the population professing Christianity. However, as presented by Krapf (73), the Roman Catholics take up to 33% of the population, protestants 45%, indigenous beliefs 10%, Muslim 10% Bahà ­ Faith about 1%, Buddhism 0.3 %, and others faiths are represented by about 2% of the total population. Another factor worth mentioning in this area of demographic composition is life expectancy for Kenyans. Life expectancy for Kenyans seems to have been going down rather than rise. For instance, in 2006, the Kenyans life expectancy was estimated at, 48.93 years. However, in the latest estimate, life expectancy stands at 47.02 years (Kenya Safaris Guide).Advertising We will write a custom report sample on Market Entry Strategy Project specifically for you for only $16.05 $11/page Learn More On the other hand, regarding fertility, Kenya’s fertility rate for women stands at 3.88 children born/women, while by 2006 this figure was standing at 4.91 children born/women (Kenya Safaris Guide). In addition, the infant mortality rate in Kenya is 54.7 deaths/1,000 live births, while this figure was standing at 59.26 deaths/1,000 live births in 2006 (Kenya Safaris Guide). Due to various fac tors, including poor infrastructure, erratic climatic conditions, and many more, 32% of the Kenyan population lives below the poverty line (Kenya Safaris Guide). Education The education sector in Kenya has over the years had more male attendance compared to women due to some previous cultural beliefs. However, due to girl child emancipation programs as of now the literacy levels among females is only ten points less than that of males. The literacy level of females is 75% while that of males is at 85%. Furthermore, in the past, the number of children that used to be enrolled in primary education was seemingly lower, and this figure used to be further aggravated by the increased number of school dropouts. Nevertheless, the education system in Kenya offers eight years of primary education which has now been made accessible to all through the introduction of free primary education that is funded by the government. Before free primary education started in 2003, many young boys and girls found themselves having to drop out of school at the age of six years. Back to the education system, after primary education individuals proceed to undertake four years of secondary education. Those who are successful i.e. pass the Kenya Certificate of Secondary Education exams are taken into university and other institutions of higher learning. University education in Kenya takes up four years at undergraduate level, a minimum of two years for masters’ studies and a minimum of three years for Doctoral seminars and research. The main languages used in schools in Kenya are English and Kiswahili. However, many other languages are also taught as per institution of learning’s policies. Further, in terms of enrolment, Kenya’s primary school enrolment rate was very low during the 1980s due to lack of fees. Majority of Kenyans are rural poor and engage in subsistence farming leading to reduced number of children enrolling in primary school.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More And even further, the number of dropouts used to be high as a result of failure to meet up to the fee payment demands. However, the introduction of free primary education in Kenya has seen the enrolment rate rise drastically over the recent years. By 2002, the enrolment in secondary school was a little bit lower compared to the age group that qualified for such enrolment; the enrolment figure stood at 23% of total qualifying youth (Kenya National Bureau of Statistics). This state of affairs prompted the government to come up with interventions aimed at promoting secondary education. Consequently, the government’s expenditure on education has been rising. In 2002, expenditure on education took about 8% of the GDP. By 2004, government expenditure on education had gravitated to a high of about 30% of total government spending. In relation to the total population, in 2010, the total number of pupils that enrolled for pre-primary education stood at 2,247,071, which comprised of 1, 150,890 males and 1,096,181 females (Kenya National Bureau of Statistics). On the other hand, the number of pupils that enrolled for primary education stood at 9,425,390 out of which 4,838,278 were male and 4,587,112 female; a figure that indicates an increased number of girls enrolling in the primary education (Kenya National Bureau of Statistics). Considering enrolment into the secondary education a total of 1,796,467 students enrolled with 962,887 being males and 833,580 females (Kenya National Bureau of Statistics). Finally, the number of students taking up University education as per recently released statistics stands at 198,119, comprising of 115,094 males and 83,025 females (Kenya National Bureau of Statistics). Kenya has five public universities and many other private universities. The five public universities include, the University of Nairobi that was established in 1956, Kenyatta University established in 1972, Jomo Kenyatta University of Agriculture and Technology estab lished in 1981, Egerton University in Nakuru founded in 1939 and Moi University outside Eldoret that opened its doors in 1984 (Kenya Safaris Guide). There are also other higher education opportunities offered by national polytechnic and other mid level colleges. However, in terms of literacy, Kenya has a 78.1% literacy level, comprising of 86.3% males and 70% females (Kenya National Bureau of Statistics). Health Kenya has over the years been hit by tropical diseases such as malaria, and tuberculosis. However, recently, the major health problem, which has been declared a national disaster, is human immunodeficiency virus (HIV), which according to the United Nations Development Program (UNDP), as of 2006 stood at 16% of Kenyan adults However, the Joint United Nations Programme on HIV/AIDS (UNAIDS) has given the HIV infection standings to be at 6.7%, a much lower figure compared to the one of UNDP (Kenya Safaris Guide). Governance Kenya gained its independence on December 12 1963 from the United Kingdom, and it was officially declared a republic on December 12, 1964. Since then Kenya has moved from a single party presidential republic to a multi-party presidential republic. Currently, the country is being governed under a semi-presidential system headed by President Mwai Kibaki and Prime Minister Raila Odinga (Kenya Safaris Guide). Besides, the official currency of Kenya is KES (Kenya shilling). In addition, the country recently enacted a new constitution which could see the transformation of the leadership structure to a better system of governance which does not concentrate power upon the president. Geography Kenya is located at â€Å"1 ° 16†² 0†³ S, 36 ° 48†² 0†³ E -1.266667, 36.8† (toolserver.org). And the surface are of Kenya is 580,081km2 (Central Intelligence Agency). In addition, Kenya shares borders with the Indian Ocean to the southeast at the equator, Uganda (933km) to the west, Tanzania (769km)to the south, Somalia (682k m) to the northeast, Sudan (232km) to the northwest, Ethiopia (861 km) to the north, and Lake Victoria to the southwest (Kenya Safaris Guide). In addition, Kenya has 536km of its coastline in the Indian Ocean (Kenya Safaris Guide). However, Kenya is advantaged because due to its coastline, it has become a major entry point to the landlocked countries in the larger East and Central Africa. Kenya’s largest cities include Nairobi, Mombasa, and Kisumu. Nairobi is Kenya’s main manufacturing centre; Kisumu is the main port on Lake Victoria, while Mombasa is the main seaport to Kenya (Kenya Safaris Guide). Moreover, other smaller cities in Kenya include the following; Nakuru, and Eldoret in western Kenya (Kenya Safaris Guide). Interestingly, the population census of 2009 indicated that Nairobi had a population of 1,346,000, while Mombasa had 465,000, Kisumu 185,000, Nakuru, 163,000, and also Eldoret had 105,000 (Kenya Safaris Guide). In terms of climate, Kenya’s climat ic conditions vary from arid especially in the interior parts (north and northeast) to tropical climate along the cost (Kenya Safaris Guide). However, there exist intermitted droughts in the countries which hamper most parts. Nevertheless, less than 15% of Kenyan land receives some sort of rainfall of about 760 millimetres annually, and this is mainly along the coast as well as in the south-eastern highlands close to Lake Victoria; this is as a result of the tropical monsoon winds in the mentioned areas (Kenya Safaris Guide). Kenya’s Gross Domestic Product (PPP) according to the 2009 estimate stood at a total of $65.059 billion and the Per Capita income of $1,782 (International Monetary Fund). In addition, the normal GDP as of 2009 estimate stood at a total of $36.508 billion, while its corresponding Per capita GDP stood at $938 (International Monetary Fund). And its currency is Kenya shilling, which has over the years remained relatively stable against the United States doll ar. Labour In Kenya, the backbone of the economy is agriculture, which has constantly remained the occupation of many people as well as their source of livelihood. As of 2006, 12 million people were estimated to comprise of Kenya’s labour force, of which nearly 75% of them being in the agriculture sector. Moreover, a great deal of the population works under small-scale agriculture, however nearly 6 million of the labour force was found to be working outside small-scale farming and pastorals (Kenya Safaris Guide). Contrary to this estimation, the 2004 classification found 15% of the population unemployed (Kenya Safaris Guide). However, other figures still consider the unemployment figure in Kenya to be higher than the aforementioned; sometimes up to 40% (Kenya Safaris Guide). Exports: the major exports in Kenya include; horticultural products and tea, estimated at US$1,150 million as of 2005 (Kenya Safaris Guide). This figure stands ten times higher the value of coffee exports , owing to the fact that coffee is Kenya’s most exported product (Kenya Safaris Guide). Other exports include pyrethrum, petroleum, fish, cement, as well as sisal (country profile 2007 14). These exports therefore make up a great part of Kenya’s income from international trade. Imports: the main imports for Kenya are chemicals, manufactured goods, crude petroleum, machinery, as well as transportation equipment. In addition, most of the exports for Kenya are mainly destined for Africa, and then the European Union. However, specifically, Kenya majorly imports from the United Kingdom, the Netherlands, and Tanzania. In terms of raw materials, Kenya’s main supplies include the United Kingdom, Japan, United Arab Emirates, and India. Kenya mainly exports garments to the United States in accordance with the African Growth and Opportunity Act (AGOA) terms (Kenya Safaris Guide). However, in spite of the fact that AGOA promotes the Kenyan industry, competition threats stil l hamper Kenya’s international trade especialy from the Asian countries, and this has made Kenya to still harbour a trade deficit against the United States (Kenya Safaris Guide). Furthermore, Kenya, as of 2007 had an external debt that totalled to US$6.7 billion, which was forecasted to have been settled by 30% of Kenya’s 2007 GDP (Kenya Safaris Guide). Infrastructure The infrastructural system of Kenya comprises of road transport, rail transport, water transport, as well as air transport. However, water transport only takes up a very small proportion of the transport system in Kenya. It is important to note that Kenya needs a lot of investment in the road and rail transport in order to help improve, maintain and expand this system to higher standards since these are the most important measures that could help streamline the economic and infrastructural development in Kenya. The actual paved road network in Kenya is estimated to be about sixty four thousand kilometres. The road network in Kenya carries over 80% of the passengers, and it covers many parts of the country (Kenya Safaris Guide). Furthermore, most of the passengers and freight are carried by road. However, due to corruption in contracts, as well as under-investment across many parts, Kenya has left the road network in a situation that demands attention, due to the fact that it bears high levels of road accidents and deaths, making it the highest road accident region in the world (Kenya Safaris Guide). Another aspect that hampers the road network in Kenya is road safety. This comes as a result of having many minibuses (over 25,000 of them), making up around 78% of the public transport system of Kenya. However, the government has respondent from time to time to this issue of road carnage, during the 2004 Kibaki administration when matatu owners were obliged to install safety instruments in order to help avert the then high level of road accidents. Unfortunately, this led to increased co sts on the part of passengers due to hiked fare, resulting to people overcrowding in trains as an alternative in order to cut down their transport expenditure. But it is quite promising from the fact that the government has embarked on an infrastructural rehabilitation program as a strategy to spearhead the country towards the strategic plan which is actually captured in the vision 2030, a road map to technological advancement in Kenya (Kenya Safaris Guide). Well, it is also important to have a glimpse at the railroad system in Kenya. This system takes about 2,778 km, which is of narrow –gauge a fleet of 156 locomotives, and a one-meter track, as well as 7,000 wagons and coaches, in addition to container-carrying Railtrainers (Kenya Safaris Guide). In addition, Kenya’s rail transport operates under the authority of Kenya Railway Corporation (KRC), which is in charge of both Kenya as well as Uganda in the East African area. Most importantly, there is a major railway tha t runs from Mombasa, through Nairobi, and then to the border of Uganda; however, there is also another commuter rail that operates within the suburbs of Nairobi (Kenya Safaris Guide). Further still, the railroad corporations of both Kenya and Uganda came to an agreement upon which they formed a merger that saw them jointly offer their merged railroad for concession towards privatization to investors (Kenya Safaris Guide). Hence, this led to the Rift Valley Railways (RVR) as the winning concessionaire, which is governed by the South African company referred to as ‘Sheltam Rail Company’ (Kenya Safaris Guide). as a result, this saw the South African Company gain rights to 1,920km in Kenya, that carries about 2.3 million freight tons, as well as 4.7 million passengers annually (that is, in the final years of 2000, and 2003) (Kenya Safaris Guide). Kenya’s main seaport is Mombasa, which is also the major sea outlet for Kenya as well as for other landlocked countries wi thin East and Central Africa (that is, Uganda, Burundi, Rwanda, the eastern Democratic Republic of Congo, as well as Southern Sudan), and is managed by the Kenya Ports Authority (KPA) which was put in place in the 1978 (Kenya Safaris Guide). In addition, the KPA is in charge of port operations in Mombasa, and other inland container deports situated in Nairobi, Kisumu, and Eldoret (Country profile: Kenya 200715). Further, there exists other small port in Kiungu, Lamu, Kilifi, Funzi, Malindi, Mtwapa, Vanga, and Shimoni, to which KPA has jurisdictions (Kenya Safaris Guide). Notwithstanding, the water port in Mombasa is deep, therefore it can handle all forms of ships, in addition to 300,000 containers annually (Kenya Safaris Guide). Kenya in 2006 recorded an increase in the port traffic up to 14.4 million metric tons in terms of freight, however as a result of corruption, and poor infrastructure, the business at the port stands at risk of failure, and Kenyan authorities ought to step u p to the task and clear out the mess (Kenya Safaris Guide). Well, there are plans underway to improve a number of port facilities in Kenya, and if all goes well, there is bound to be major progress in this business. In Kenya, there are over 200 airports as well as airfields, among which 15 have paved runways (four of which are less than 3,000 meters), and some 55 airfields in Kenya are still available for commercial purposes (Kenya Safaris Guide). Nevertheless, three airports in Kenya deal with international flights, and they include, the Jomo Kenyatta International Airport (JKIA) in Nairobi, the Moi International Airport in Mombasa, and the Eldoret International Airport (Kenya Safaris Guide). In addition to these international facilities, there are others such as the Wilson Airport located in Nairobi, as well as others in Malindi, Kisumu, and Kakuma, in addition to other airstrips across the country. Fortunately, the government approved what is referred to as the Northern Corridor Transport Improvement (NCTI) project in 2004, which includes the United States’ $41 million meant for aviation development in Kenya with regard to safety in JKIA and MIA, in addition to new navigation and perimeter fencing in the so mentioned airports (other improvement measures include baggage-handling equipment and security equipment (Kenya Safaris Guide). This endeavour is meant to promote development in the region with regard to international linkages and trade. As a result Kenya stands a better chance of standing out as one of the major business investment centres in the world. Moreover, the improvement plans are aimed at increasing the runway capacity from 2.5 million passengers to 5.5 annually, with an aim of obtaining the status of category one from the United States Federal Aviation Administration, which will see Kenya have a direct flight system from JKIA to the United States airports, and consequent boost in the tourism industry as well as trade (Kenya Safaris Guid e). And hopefully, Kenya is inclined towards being a regional hub in African. Another very important infrastructural facility worth mentioning is the pipeline industry, in which case, herein referred to as the Kenya Pipeline Company (KPC). This company is a government enterprise that was established in 1973, and actually transports nearly 90% petroleum products for domestic consumption in the Kenyan market (Kenya Safaris Guide). Within KPC is the Mombasa-Nairobi pipeline, which has received tremendous increase due to restrictions on the transportation of petroleum in order to ensure that the petroleum products are protected against diversions ((Kenya Safaris Guide). Additionally, the KPC has got a great deal of dominance in the energy sector within the neighbouring countries including Burundi, Rwanda, Tanzania, Uganda, Sudan, as well as the Democratic Republic of Congo (Kenya Safaris Guide). The telecommunication industry in Kenya has significantly grown. It is believed that the tel ecommunication industry is bound to promote sustained economic development. This comes as a result of the rapid growth that occurred between 2000 and 2006. In addition, over the years what has been witnessed is increase in cell phone subscribers from 24,000 as of 1999 to 5million by the year 2005 (Kenya Safaris Guide). Another aspect in the telecommunication industry is that during 1984 there were 106,000 landline telephone subscribers, contrary to the 2005 figure, which stood at 282,000. Moreover, there has been tremendous increase in the number of telephone users. In fact, it is believed that at least 63.2% of households in Kenya possess mobile phones (Communications Commission of Kenya). Additionally, initially there used to be a cellular system that used to be dominated by two licence holders Safaricom, and Celtel. However, Econet Wireless came into play and currently offers immense competition in the industry in the line of data transfer. In fact, the Kenyan telecommunication i ndustry has grown immensely, and it appears that in the region of East and Central Africa, Kenya has an upper hand in telephone usage. In relation to this, there has been seen a lot of growth in this area due to newly emerged players in the industry. In fact, Kenya’s mobile coverage takes up to 77% of the population, and it covers close to 25 million Kenyans – however, it has 27% geographic coverage signifying that there are other areas, which need boosting in order to benefit from the telecommunication, sector (Communications Commission of Kenya). Kenya now has a telecommunication industry that harbours players such as Safaricom, Orange Kenya, the newly named Airtel, the Yu network, and Telecom Kenya. All these players have entered into a new phase of competition with increased rate of telephone fee reduction both in areas of messaging services, data transfer, and the commonly used caller services (Communications Commission of Kenya). This in turn has brought in new p layers in more subscribers leading to increased telephone usage in the region. This feature puts Kenya at a great platform for technological advancement in the East African region. The mass media in Kenya is very expansive; characterized by more than six television broadcast station (Communications Commission of Kenya). According to the Communications Commission of Kenya, as of 2007, there were six television broadcasting corporations in Kenya. It is further noted that currently, there are over 42 radio station, with each language group seemingly being represented by a radio station (Communications Commission of Kenya). Regarding radio stations, some of them include, Pwani FM, Coro FM, KBC English Service, Family 96.5FM, Metro FM, KBC Kiswahili, Easy FM, 98.4 Capital FM, (radio-station-directory.com, n d), Kameme FM, Inoro FM, and Romogi FM. Similarly, there are 16 TV stations, which are licensed by the Communication Commissions of Kenya such as KBC, Metro, Family, KTN, Nation, STV, Citizen as well as Channel 5 (Export Processing Zones Authority). Kenya has a total of eight newspapers, including, the Daily Nation, the Standard, the East African, Business Daily, Kenya Times, Coast week, Nairobi Star, and People Daily (Kenya-advisor.com). The Daily Nation is owned is owned by the Nation Media Group, a private company (this company also owns Nation TV, the Nation FM radio station, as well as other numerous newspapers (Kenya-adivisor.com).in addition, this Daily Nation which is in English Language was introduced by Aga Khan IV in 1960 as a counter to colonialisms (Kenya-advisor.com). The Business Daily, on the same note, is owned by the Nation Media Group with an aim of promoting business in the country. The Kenya Times, on the other hand, was established in 1983 by former regime of Moi with the name Kenya Times (it was though renamed after the KANU defeat as a result of the introduction of multiparty democracy that started in 1992), and became a mouthpiece of the government thereafter (Kenya-advisor.com). The Coast week newspaper rather deals with entertainment, shipping information, sports, tourist information, among other purposes (Kenya-adisor.com). However, the Nairobi Star is a recent establishment in the Kenyan media, and is bound to grow and reach other newspapers’ standards. The total number of internet service providers registered as of 2004 was 73, among which only 16 were in operation supplying services to around 1,030,000 users as well as more than 1000 cyber cafes and other telephone bureaus (Export Processing Zones Authority). In addition, there had estimated to be about 520,000 personal computers which were actively in use in Kenya as of 2004 indicating that there was 1.6 computers per hundred inhabitants, and with an internet bandwidth of 28Mbps (Export Processing Zones Authority). However, the following are the most dominant Internet Service Providers in Kenya which are strongly in operation; Blue-Internet Service Pr ovider, Ericonet ISP, KDN ISP, Skyweb ISP, ISP Kenya, Access Kenya Group, TESPOK, IS Internet Service Provider, Africa Online, Nairobi Net, UUNet, Swiftglobal, and Wananchi Online (Ostamyy.com). Finally, there are a number of things that have happened in the ICT industry in Kenya that command recognition pertaining to the manner in which the country’s ICT industry wishes to move. For instance, the installation of the fibre-optic cables across the country offers promising results in the industry. There are other measures such as the Digital Subscriber Lines (DSL), which have been undergoing licensing by ISPs, and now the country is set to have a greater opening to the outside world. Another thing is that there has been the introduction of the Integrated Services Digital Network (ISDN) service. There has also been some major competition on Telkom Kenya regarding international telephony services from the mobile service providers in Kenya. This offers unique promising progress in this industry with regard to innovation and technological advancement. Business Environment Analysis Report (BEAR) The introduction of M-box to Kenya is likely to be affected by the factors mentioned in the Market Intelligence Report. However, the effects of those factors on the success of M-box in Kenya could be either negative or positive. The aim of this section is provide an analysis on the manner in which the factors are likely to influence the business of M-box Corporation in Kenya. However, in overall, the Kenyan business environment is promising as the country enters into new era of technology with people daily gaining access to computer, mobile phones, newspapers, internet, as well as other services due to the progress towards the attainment of Vision 2030 which is meant to spearhead the country into a middle-level earner country. The factors shall now be discussed below. Demographic factors The population of Kenya has been ranked 33 in the world as indicated by the Centra l Intelligence Agency report about Kenya. The population has shown signs of growth owing to the fact that a greater percentage of the population is below the age of 30. In other words, these very energetic individuals are bound to embrace the introduction of M-box in the country. Additionally the official languages in Kenya English and Kiswahili have gained international reputation in the ICT industry since they can now be accessed in the computer system. This factor is likely to offer promising results to the country because in terms of access to the M-box game, many people are bound to be interested in it like other games in the market. Religion is another factor that can hamper the introduction of M-box. On this note, it should be realized that M-box does not have any contradicting views against religion. Moreover, a greater percentage of the people in Kenya are Christians who do not seem to have any contradicting view against religion. In addition to this, the population structu re indicates that the youth are the majority in Kenya. This people tend to like adventurous lifestyle as well as challenging situations, and the M-box game can offer such challenges during their leisure time. Additionally, the life expectancy still stands moderate at 57.86 years characterized by an average fertility rate. Therefore, the introduction of M-box will have a long-term stay in Kenya based on these factors. The education system has a lot to offer since many people are gaining access to education and the study on ICT has gained ground in both primary, secondary and university institutions. This means that the awareness of students on ICT staff is getting better day-in-day out. Moreover, the number of people inhabiting major towns in Kenya is high in Nairobi, which has the highest population. In other words, the marketing of M-box could actually take a shorter time to gain ground among most of the young people. However, there are other factors such as mortality rate, which i s likely to affect the adoption of M-box, and therefore, the M-box Corporation should consider this before attempting to introduce it. In other words, they can institute social responsibilities that could help reduce mortality rate. Governance The Kenyan government exhibits a democratic type of leadership, and with the introduction of the new constitution, which calls for highly devolved leadership and freedom of expression among the people, there is hope for the acceptance of M-box within the political side. Owing to the fact that the M-box is inclined to provide creativity and determination in the minds of many people, there is likely to be business free environment. The discussed issues notwithstanding, the government of Kenya has been committed towards the promotion of trade and industry hence a favorable environment for business. The Kenyan currency in the region of East and Central Africa (Kenyan shilling) has continually stood higher at an average of 75 against a unit of Amer ican dollar. This therefore means that returns from international trade could favorably promote the two countries. Geographical factors Kenya’s geographic location offers great access to the international market with its coastline in the Indian Ocean from where major shipment occurs even for the East African region. In other words, the flow of goods and services back and forth Kenya is set to work effectively. Similarly, in the major towns in Kenya, there are numerous industries where various people work in manufacturing, agriculture and other international trade. This people are likely to become major consumers in of the M-box technology. However, the climatic conditions of Kenya exhibits a greater part of the country with arid and semi-arid environment, which is likely to hamper the sale of M-box due to the series of things that come as a result of poor climatic conditions and lack of farming. Moreover, almost three quarters of the Kenyan population depend on agricultural b usiness. This poses a threat to the M-box Corporation, as the income that people tend to receive from agriculture in arid and semi-arid regions is low. Economic Factors This is the greatest factor that should be born in mind whenever intending to establish a marketing strategy. The Kenyan labor force comprises of about 75% agriculturalists many of whom are small-scale farmers. In this regard, their produce mainly goes to consumption rather than other luxurious measures. The unemployed make up over 15% of the population, which again indicates that the number of eligible customers shall remain low. However, there are quite many people as well who live in the major cities and who depend on service industry as source for employment. This could help promote the M-box, since these people are likely to embrace the M-box market. Kenyan export market is also promising because, of its reliance on horticultural business. This implies that there is not going to be any competition in terms of pr oducts. Not only that, Kenya also relies on importation of ICT materials and other industrial productions. The Kenyan inflation rate has relatively remained low, and there has been increased GDP. This is inclined to be a great boost to the business environment in the county regarding the acquisition of technological materials such as computers and other games. Infrastructural Factors The infrastructural system could be considered with mixed results in the light of M-box. The majority of Kenyans rely on road transportation. This is likely to affect the speed of transportation of M-box products. However, the effect of air transport on the transportation of M-box could be positive. This is because; there is a network of airfields in major towns in Kenya. This could help bring the M-box products closer to other regions, after which they could then be distributed through the road network. Similarly, the coastline and its port facilities could be used to effectively deliver products throu gh the sea into Kenya, since there are other depot facilities in major towns. Therefore, about infrastructure, there are mixed factors both in favor and against the introduction of M-box in Kenya. However, due to the trend that Kenya is taking of late, the factors in favor prove to be more than those against. Moreover, owing to the countries strategic vision towards vision 2030, there is bound to be greater infrastructural developments in the country to help boost international trade. From the initial discussions regarding the use of common infrastructure, a lot is underway, and this area does not offer much opposition to the establishment of M-box in Kenya. Many people have embraced the mobile usage in Kenya, and this is a big boost to the gaming industry because the M-box Corporation could be creating a portable game that could be used in mobile phones. The same applies to the rise in the internet industry with various internet service providers working hard to ensure that there i s increased number of internet subscribers to enjoy the gaming industry through online interactive gaming, which could help increase interest in people in the gaming industry. There are numerous newspapers, radio stations, and television-broadcasting houses, among other mass media services are going to help market the M-box game through a series of advertisements and public awareness campaigns. Other factors Generally, the government of Kenya is accessible through many other ways. In addition, in case there is need for more information, one could easily access such information over the internet. For instance, there is the government website and the American embassy website, which are also very resourceful information sources for investors on how to conduct business in Kenya Report On Opportunities For Market Entry Export Opportunities One of the biggest exports from Kenya is tea. Kenya’s production capacity for this product remains largely unexploited. The export of tea from Kenya yields over Kshs. 36,072 million. However, exports to America only make up to 3% of the total exports compared to exports towards other African states, which make up to 47% of the total exports. Kenya has a good relationship with America diplomatically and thus exploring how to increase Kenyan tea exports to the USA could help cement that relationship further. Cementing bilateral business relationships is critical for expansion of Kenya’s export potential. Foreign exchange rates are also a key determinant of bilateral trade relations. Kenya is advantaged in its export deals because; the value of the Kenya shilling against the American Dollar makes it favorable for Kenya to trade with the US in the tea industry. Another opportunity that Kenya offers any foreign investors is great harbors and other forms of transport. The strategic geographical position that Kenya enjoys against other neighboring countries makes it a viable business center. Besides Kenya has been improvin g its air transport facilities over the years and is likely to accommodate many passengers and freight. This could help promote the tourism industry as well as other export services to America as well as other European countries. Import Opportunities Kenya, like many other African countries are burdened with the threat of diseases such as HIV. This has in term elicited the need for ARV drugs and other medical products for treatment of the symptoms of AIDS. Secondly, many hospitals in Kenya are in dire need of medical equipment due to high cost of acquiring them. The only thing that Kenya should work towards is reduction in tariffs on medical and pharmaceuticals the way they did with computer products. This could slightly lower the costs of imports. Japan is Kenya’s trade partner in the import market. Many Kenyans are middle-income earners. This means purchasing high cost cars could not work for Kenya. The road network in Kenya has been going through major reconstruction and t here are many roads under construction in Kenya. This means that the road network in Kenya is improving in the near future, and that there are likely to be many people interested in owning cars than the ones who currently have. Based on this understanding, and using the fact that Kenya has an opening to the sea in Indian Ocean. Additionally, based on the developments in the internet industry, Kenya could greatly benefit by incorporating the e-marketing services in the importation of cars from Japan. Conclusion The report on Market Entry Strategy project has explored all the features that Kenya exhibits in terms of infrastructure, economic conditions, climatic conditions, geographic factors, and telecommunications. The Market Entry Strategy has been done in a manner that Cunningham’s strategies of market entry have been at the background of conducting the research. The factors include; technical innovation strategy, product adaptation strategy, availability and security, low p rice, as well as total adaptation strategy (Cunningham 9). Moreover, as the report developed, factors that make penetration into the Kenyan market hard or easy were delineated. Developing a market entry strategy is not easy. Often when companies or organizations enter a new market niche, they meet high resistance. Often, organizations encounter various countertrade factors. However, Shipley and Neale (49) put it; one must make sure that the benefits are more than the disadvantages. However, the most important is a good relationship between the trading partners. For instance, Chinese products easily access or enter the Kenyan market due to good rapport between Kenya and China. As Collett (19) explains, there is need for a mutually satisfying relationship between importers, exporters, transporters, and the governments. Therefore, it is in the opinion of this report that by capitalizing on the good relationship between countries, marketers are better placed to introduce a new product i nto an international market without experiencing much resistance. Central Bureau of Statistics. Census cartography: the Kenyan Experience. 2010. 9th December 2010. cartesia.org/geodoc/icc2005/pdf/oral/TEMA26/Session 3/ODHIAMBO E.A.pdf Central Intelligence Agency. Kenya. The World Factbook. 1999. 9th December 2010. https://www.Central Intelligence agency.gov/library/publications/the-world-factbook/geos/ke.html Collett, W.E. International Transport and Handling of Horticultural Produce in S. Carter (ed.) Horticultural Marketing. Nairobi: Network and Centre for Agricultural Marketing Training in Eastern and Southern Africa, 1991. Communication Commission of Kenya (CCK). Communications Statistics Report. 2008. 8th December 2010. cck.go.ke/resc/statcs.html Export Processing Zones Authority (EPZA). Kenya’s Information and Telecommunications Technology Sector: Kenya’s ICT Industry. 2005. 10th December 2010. epzakenya.com/UserFiles/File/ictKenya.pdf International Monetary Fun d. Kenya. 2010. 10th December 2010. imf.org/external/pubs/ft/weo/2010/01/weodata/weorept.aspx?sy=2007ey=2010scsm=1ssd=1sort=countryds=.br=1c=664s=NGDPD%2CNGDPDPC%2CPPPGDP%2CPPPPC%2CLPgrp=0a=pr.x=67pr.y=5. Kenya-Advisor.com. Overview of Kenya Newspapers. 2010. 9th December 2010. kenya-advisor.com/kenya-newspapers.html Kenya Safaris Guide. Kenya Population Statistics, Age, Birth Rate, Life Expectancy. 2010. 10th December 2010 best-kenya-safaris.com/kenya-safaris/cultural-safaris/kenya-population-culture.html Kenya National Bureau of Statistics. Kenya: 2009 Population and Housing Census Highlights. 2010, 10th December 2010 Kenya National Bureau of Statistics.or.ke/Census%20Results/KENYA NATIONAL BUREAU OF STATISTICS%20Brochure.pdf Krapf, Johann Ludwig, Travels, Researches, and Missionary Labours in Eastern Africa. London: Frank Cass Co. Ltd, 1960 Ostamyy.com. Internet Service Providers Kenya.2010. 9th December 2010 cck.go.ke/resc/statcs.html Shipley, D.D. and Neale, C.W. Successful C ountertrading. Management Decision. Marketing Management Journal, 26, 1, (2000): 49-52. Toolserver.org. Kenya. 2010. 10th December 2010 http://toolserver.org/~geohack/geohack.php?pagename=Kenyaparams=1_16_S_36_48_E_type:country

Thursday, November 21, 2019

Comparison of Barbara Ehrenreich"Bright-Sided" and " Essay

Comparison of Barbara Ehrenreich"Bright-Sided" and " Mariah Burton Nelson, " I Won. I'm sorry." - Essay Example It does this by looking at how these articles are in a dialogue about identified aspects of popular US culture discussed by these scholars. In I Won. Im sorry, Nelson presents a candid and insightful discussion on the gender stereotyping in athletics as one of the popular cultures in USA. As a former basketball player, Nelson alludes to her own experiences because she happened to have actively engaged in her favorite game at a time when US culture was quite skeptical ob the involvement of women in certain sporting activities. With her first-hand experiences, Nelson acknowledges that indeed, gender inequality is quite evident in athletics in the country. Due to the patriarchal nature of the society, men have been brought up to believe that there are certain games that should not only be reserved for them. To them, the womenfolk should only concentrate on skating, gymnastics and tennis. The other prominent feature that appears in Nelson’s discussion is the issue of feminism. Even if the society is slowly transforming and giving room to the women to be active in athletics, a lot of concern is raised about how their involvement in athletics can make them to behave. Unlike their male counterparts, women are supposed to be careful not to be viewed as masculine. She says ‘Women want to be tall enough to feel elegant and attractive, like models. They want to feel respected and looked up to. But they don’t want to be so tall that their height threatens men. They want to win — to achieve, to reach new heights — but without exceeding male heights’ (P 570). Meaning, they are still viewed as a weaker sex who should apologize for appearing masculine and at times have to feature in nude adverts so as to prove to the society that they are still elegant and have the beauty that qualified them as feminine creatures who must be dominated by the male

Wednesday, November 20, 2019

Apprencitship Assignment Example | Topics and Well Written Essays - 2500 words

Apprencitship - Assignment Example VET is the Vocational Education and Training Network of Australia which would be primarily focused in this report since it the network that is directly concerned with the object at hand. Many researchers have previously tried to handle this subject but lack of data has withheld the reports from being comprehensive and educational, they have rather come off as reports which are unrealistic on the part of the researcher while he tries to put into writing the things which he believes are important and will need to be changed, rather than trying to gauge from the learner’s point of view as to what are the problems which befall a learner and what the learner wants to be changed. This is an important approach since in this equation; the learner is of primary importance (McDonald, Geoff, Gonczi, Hager, 1992). The aspects which have come forward in the CLARA report are that there are some basic things which need to be given importance to in the case of a good apprenticeship for a new learner. These basic things are the management, the professionalism of the teachers, and the teacher’s attention to the academic records of the student and the student’s strengths and weaknesses. ... Since the basic aim of VET is to provide quality learning, it needs to be believed that VET would provide quality learning in all of the aspects ranging from the start to the end, but is that true? (Vallence, Falk and Kilpatrick, 2001). While VET performs admirably in the areas which are developed, it has been acknowledged that there are difficulties in providing the same kind of support and quality to the areas that are lesser developed because of two primary reasons, the distance and the relatively lesser demand (TDA, 2001). There are three basic things that influence the vocational training in these areas: The education and qualifications of the teachers. Literacy and numeracy. The kind of packages being offered. When the quality of anything is being judged, it should be noticed that quality is a continuously evolving process thus it cannot be put into a specific mould at any time. But quality of vocational learning can be documented in the terms that the quality would be as high or as low as the learner’s satisfaction (Vallence, 2001). The first of the three points that were initially mentioned to be basic contributing factors were the education and qualification of the teachers. The teacher and student relationship is the most basic thing that makes a vocational learning program good or not. The teachers are graded on some basic things like the minimum education of the teachers, the commitment of theirs to the program and the pledge to uphold the quality assured by the VET (Vallence, Falk and Kilpatrick, 2001). The basic problem with trainers and teacher in the rural areas is that the program organizers cannot bargain with them. Since they are being sent to far off

Monday, November 18, 2019

Clarifying Your Values Assignment Example | Topics and Well Written Essays - 250 words

Clarifying Your Values - Assignment Example Ethical conflict arose when important values of the company were to be considered in solving the Pinto fire cases. Ford, as a business, aims to achieve profits in all their activities. Thus, their values of being honest to their customers and ensuring success began to conflict. It would be hard to come up with a cost-benefit decision, which would be advantageuos to both the company and buyers of the Ford Pinto vehicle. The main affected parties were users of the Ford Pinto vehicles. Many of them were grieved with loss of life, yet other emerged unscathed, but still their lives had been at risk. In many cases, their vehicles were destroyed as a result of the accidents. Moreover, other individulas were also affected by the accidents. This includes grieved families and the parties involved during an accident. The alternative courses of action were not encouraging to the company. This is because the price of the Pinto had to increase as Ford tried to improve the safety of their vehicles. This resulted in loss of market as their competitors, with cheaper vehicles attracted more customers. The safety incentives would also lead to loss of trunk space within the vehicle, making it less competitive within the market. Moreover, the cost of prodcution would increase as the company has to construct new facilities to be used in improving their vehicles. A company is obligated to ensure that its products and services are safe for use by their consumers. Customer retention should be considered as this is facilitated by doing what is expected by the company (Berg, 2012). In the case of Ford, they did not improve the safety of their Pinto vehicle, risking the likes of its users. Thus, they have not met their obligations to their customers. I have various community standards that guide me as a person of integrity. Harmony is one of them. It is a basic standard, which ensures that the various members of the community can interact peacefully. It acts as